We see a rebellion taking root. It’s anti-establishment and anti- corporate.

There is a revolution in community and values have changed; space, heath and nature are king. It is the rise of entrepreneurship and self-sufficiency. After lockdowns concrete jungles are no longer the desired norm. Yotchi has created a new way of living around that intangible and irreplaceable feeling - and we’ve discovered that work doesn’t require an office. We have created a client experience that has been designed around a high discretionary income consumer in the Australian work and travel industry.

In 2020, everyone reassessed their life; how they spend their time; what's meaningful and what's not. They found that connection and community is the most important foundation in the detritus of modern day life. There has been a return to neighbourhoods. There is a religion of the self where consumers are investing in self care, astrology apps, meditation coaching, self development and morning routines. Campervan purchases and rentals have skyrocketed in demand. caravan sales are up 30%, with a third of the spike attributed to newcomers - young couples and families.